Privacy policy

Data controller

AniMed Djursjukvård AB (org. no. 559347-4694), which operates AniMed Djursjukhus, Järnvägsgatan 24, 172 35 Sundbyberg, is the controller responsible for the processing of your data. If you have any questions you can reach us at info@animed.se or 08-400 654 00.

What data we process

We process the data you provide in connection with booking and visits, such as your name, contact details, information about your pet and medical record and treatment information. We also process data needed for invoicing and insurance settlement.

Purpose and legal basis

The data is used to give your pet good care, to meet our legal obligations as a provider of veterinary care, to handle payment and insurance and to be able to contact you. The processing is based on contract, legal obligation and, in some cases, your consent. How we measure our advertising is described separately below.

How long we keep the data

Medical records are kept for as long as required by law and regulations. Other data is kept only for as long as it is needed for the purpose for which it was collected.

Measuring our advertising

We advertise on Google and Meta. When a booking leads to a completed visit, the visit date and amount charged are shared with Google, together with hashed contact details or, for bookings made by phone, the caller's number and call time, to measure which advertising leads to visits. Meta receives a smaller set of data already at the time of booking. The data is used for nothing else: no profiling for other purposes and no sale of data.

In detail:

• In the browser. If you accept marketing in the cookie box and arrive at animed.se from an ad, the ad click identifier is stored in a cookie on sst.animed.se for 90 days, and in the browser's local storage for 90 days (Google) or 7 days (Meta). From there it is added to the link to online booking at my.provet.com. More in our cookie policy.
• Online booking via my.provet.com, to Meta. At the time of booking we send your email address and phone number in hashed form (SHA-256), the time of the booking and an internal booking reference that means nothing on its own. No amount.
• Online booking via my.provet.com, to Google. Only once the visit has taken place we send your email address and phone number in hashed form (SHA-256), the time the visit ended, an internal booking reference and the value of the visit excluding VAT, that is the sum of what the clinic charged. A booking that is cancelled or not attended is never sent to Google.
• Booking by phone, to Google. If a booking was preceded by a call from the same phone number, we send, only once the visit has taken place, your phone number in international format (not hashed), the start time of the call, the time the visit ended and the value of the visit excluding VAT. Google uses the number and time to match the call to one it forwarded from an ad. Meta receives nothing about phone bookings.
• Other bookings. Bookings entered by our staff for walk-ins, follow-ups or regular clients, and bookings with neither a phone number nor an email address, are not sent anywhere.
• Never sent, on any path: ad click identifiers, names, information about your pet, the reason for the visit or free text. Email address and phone number are never sent in clear text from online bookings.

Recipients. Google (Google Ads) and Meta Platforms Ireland. No one else. Zero Folks AB operates the server functions that do this, as a processor on behalf of AniMed and under our instructions. The booking system is read once an hour.

Retention. The hashes are created and sent in the hourly run and are not kept by AniMed or Zero Folks after it. The click-identifier cookie lives for 90 days. How long Google and Meta keep the data is governed by their own policies: Google's retention periods and Meta's privacy policy.

Legal basis. This processing is based on our legitimate interest in measuring which advertising leads to visits, for bookings made online and by phone alike. We have weighed that interest against your privacy: contact details from online bookings are hashed, nothing about your pet or the visit is sent, and the data is used for nothing else. You can object to the processing at any time, see Your rights below.

Processors

We use suppliers that process data on our behalf and only under our instructions. Zero Folks AB operates the website and the server functions described under Measuring our advertising. Bookings are handled in our booking system, Provet Cloud.

Your rights

You have the right to request information about what data we process about you, to have inaccurate data corrected, in some cases to request erasure or restriction, and to object to processing based on legitimate interest, for example the reporting of bookings to Google and Meta. If you have accepted marketing in the cookie box, you can withdraw that at any time via Cookie settings at the bottom of the page. Contact us at info@animed.se or 08-400 654 00 if you wish to exercise your rights or have any comments on our processing. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY), imy.se.

Cookies

Our website uses cookies to work and, if you accept it, to understand how it is used (Google Analytics 4) and to measure our advertising. You choose which cookies you accept via the cookie box. Which cookies we use and how long they are kept is listed in our cookie policy.